Yes, its only our second year of trading and we've already had a make-over! We launched Layered Lounge in 2017 with our eyes wide open. Yes we knew we would make mistakes, yes we knew it was a highly competitive market, but we had a vision and we certainly had passion. One of the biggest tips we can recommend when starting your own business is to be as receptive to advice as you can - even when its what you don’t want to hear! With that in mind we soon reached out to old school friend and interiors guru Sophie Robinson to discuss our plans. Her first piece of advice after she took a quick look at our initial website - "sort your brand image out love - it needs some serious attention!" Harsh? Not really, she knew she could be brutally honest with us. Fair, definitely, so thats exactly what we did!
So after 8 months of trading, with a referral from Sophie, we reached out to Caroline from Making Waves Creative and got started on a new design.
Our brief was simple: we want a logo and web design which told our brand story. We are lovers of simple stylish and fresh interiors - nothing eccentric or too eclectic about us. Our brand needed to highlight the contemporary lines we favour yet the look needed to be timeless and sophisticated. Our style is very much transitional, think Hamptons meets Scandinavia and we love natural textures and simple colour palettes. The design needed to reflect our strives for quality and affordability so the website had to look approachable yet sumptuous. Part of the process was to build a Pinterest board to highlight our aspirations through images to Caz with each one containing an explanation as to why we love it and how it fits our business dream. You can see the board over on our Pinterest account. Caz immediately set to work and came up with an initial proposal.
So as you can see from the site itself, Caz has done an amazing job! When she first sent across her designs we literally jumped out of chairs with joy and excitement. She’d nailed it for us. The structure of the "Layered" represents,
strength, authority and a sense of quality, whilst the softness of “Lounge” showed a sense of relaxed paired back sophistication. Simple stylish living for your home!
From this to this!...